I am not going to bore you with the details. But let’s just say one of the better ecommerce/online shopping carts on the market has been having technical issues over the past 48 hours (and some would say longer) . People are extremely pissed off and they are looking at alternatives. The thing that is breaking my heart is seeing the PR fiasco. I believe if they do not pony up big time and pony up fast they are going to lose more customers due to poor PR than actual downtime related to their technical issues.

My thoughts to the Volusion management:

What your company really needs right now is some serious transparency from the management level down. Your CEO needs to personally address these issues either with a letter or a short video up on YouTube – Video updates from the CEO would really look good in your PR stock. I am going to give Volusion every chance because we have another store with a company that ends in ahoo and it is a POS compared to Volusion . But these outages combined with the fact that the company is silent (besides their great community evangelist Ryan) on a root cause and a plan to fix it is going to kill you. People are going to start to leave (and some have) like rats on a ship. I have been browsing the forums this morning from your competitors. There are people that would rather have no store right now than be up on Volusion’s service. We want to open two more stores at Volusion but I am going to hold off. It would just irresponsible of me to do it watching what everybody else has gone through recently.

This is a chance for you guys to really get some good PR by just coming out boldy and saying how screwed up this is and what you are going to do to fix it. This could be a big win if you guys handle it right. But the lack of communication is killing you as much if not more than the downtime. PR (as I am sure you know) is all about managing the impression of reality, not the actual reality. The other carts are making a killing off of this bad PR and they are owning the PR picture right now. By you doing nothing you are giving them default control of your message for you. You guys need to take that PR back and own it.

I am pulling for you.

Patrick (patrick24601 / http://laptopbatteryfuel.com )

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